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On September 15, 2016 the famous event space LightBox in NYC hosted the unveiling of Martell Cognac latest creation “Blue Swift.” From "le commencement" until the end of the unveiling, Martell Cognac lived up to its high standards. An event full of elegance and delicious content. It all started with a cocktail of three blends with Martel VSOP named Tommy Gun, High Life High Ball, and Manhattan Sour..I tried them all (contents in photo slide-show). My favorite without a doubt the Tommy Gun, but if you prefer a gingery drink with Amaro go for High Life High Ball. As we tasted these delicious mixes, the actual release show for Blue Swift was conducted by Martell Brands' Ambassador Christophe Pienkowski. The release consisted of video and photos projected on the neat blanc walls, a cooking show by Bronx originals Ghetto Gastro chefs, a first taste of the Blue Swift on the rocks, and last but not least followed by a cocktail of the Blue Swift mixes: Sazerac, French Old Fashioned, and Bordeaux (contents in photo slide-show).
But what is Blue Swift Cognac? Let's start up by understanding Cognac as a whole. Cognac is, per se, a high quality Brandi. It is made by distilling wine and aging the spirit that results from this process, which is called “Eau du Vie” Water of Life. However, to be named a Cognac, this process needs to start at the Cognac region in France. Our highlighted Blue Swift is a VSOP cognac, which is a Very Superior Old Pale cognac. It is a mixable cognac, and it is finished in the U.S. in Kentucky Bourbon casks. This process is, in a way, commemorative of the 230 years of exporting cognac from France to the U.S. and I quote Martell "When Cognac meets Bourbon." The flavor is unique, and I would dare to say, it is just perfect. There is a good reason behind this, and it is that it took them about three years to finalize such an enchanting product; indeed "hard work paid off." However, it is not only the flavor, but the design of the bottle that is excellent because it resembles their Swift emblem at the same time taking on the shapes of cognac and bourbon casks.
The mixologists at the event were outstanding, I personally gave my card to one of them to make sure we are in contact and that I get to try again the perfect “rancio” or flavor they did with Martell Cognacs blends. I tried all blends except the Blue Swift in a French Old Fashioned mix, and I just cannot wait to do it!
According to Martell, Martell Blue Swift will be available in selected U.S. markets since this October for a suggested retail price of $49.99, affordable and worth it I would say. Therefore, do not go and invest on just any drink, go ahead and taste one of the most delicious spirits ever made. For additional information please visit http://www.martell.com/en-us/